SEO Archive

Jason Reckers Featured 2007 Adventure Travel World Summit Speaker

Posted on October 2, 2007 | No Comments
(Davis, CA) – October 1, 2007 — The Adventure Travel Trade Association (ATTA) has named PixelMill Inc. CEO Jason Reckers as a featured speaker at the global trade organization’s third annual Adventure Travel World Summit...
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Adventure Travel World Summit Report

Posted on October 28, 2006 | No Comments
Search Engines were a hot topic at the Adventure Travel World Summit, held Oct 20-21 in Seattle. http://www.adventuretravelworldsummit.com/atws-agenda.html I co-presented in a workshop, along with Annie Ellicot and Elizabeth Osmoleski. Several other sessions also discussed...
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Six Questions to Ask When Optimizing an Existing Site

Posted on October 16, 2006 | No Comments
If you’re starting a search engine project for an existing site, here are six questions to ask: Have you done anything really wacky in the past that causes Google to penalize the site? This can...
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No Site Sound = Lost Sale – Even For My Mom

Posted on August 7, 2006 | No Comments
On Saturday, I went to Costco. One reason was to see what bikes they had that could be good for my parents, who are in their early 70s. I looked them over, looked at the...
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Does .travel or .jobs or Other New Opportunities Make Sense?

Posted on June 29, 2006 | No Comments
Situation: there’s a new type of ending available. Instead of .com, your site can be branded with .jobs, or .tv, or .travel or whatever. Should you do this? Some people say yes, get started asap....
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What’s the value of a link?

Posted on June 8, 2006 | No Comments
I had someone say “Should I pay $500 to get a text link on a highly ranked site in my industry?” My response: There are two ways to value this link: by the traffic it...
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Keywords: The “Long Tail”

Posted on May 17, 2006 | No Comments
What keywords do people really search on? There are lots of sources: Word Tracker, Google’s Adwords suggestion tool, Overture’s suggestion tool, and others. Each of these has problems, though: Word Tracker comes from an unnamed...
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Mistaken Identity Results in a Call

Posted on April 20, 2006 | No Comments
How well can people find you by name? Today I received a call from a person in Florida looking for help with a dental site location study. She said “the development people in Boynton Beach...
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Questions from NWEN: Banner Ads, AdSense Income and Wiki

Posted on April 3, 2006 | No Comments
I spoke on March 28 at the Northwest Entrepreneurs Network session on online marketing. Besides 20 mins on PPC and optimization, others spoke about RSS, blogs, email, social networks and other related topics. Here are...
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Optimize or PPC?

Posted on March 17, 2006 | No Comments
I’m giving a talk on March 28, 2006 at the Northwest Entrepreneurs Network in Bellevue, WA. If you’re in the area, stop by, registration is free at this site: http://www.nwen.org/calendar/seminar.htm In my talk, I’ll be...
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