Jason Reckers Featured 2007 Adventure Travel World Summit Speaker

(Davis, CA) – October 1, 2007 — The Adventure Travel Trade Association (ATTA) has named PixelMill Inc. CEO Jason Reckers as a featured speaker at the global trade organization’s third annual Adventure Travel World Summit in Whistler, British Columbia, Canada, October 4-7, 2007. Reckers will join more than 50 adventure travel pioneers and experts representing […]

Adventure Travel World Summit Report

Search Engines were a hot topic at the Adventure Travel World Summit, held Oct 20-21 in Seattle. http://www.adventuretravelworldsummit.com/atws-agenda.html I co-presented in a workshop, along with Annie Ellicot and Elizabeth Osmoleski. Several other sessions also discussed search engines in the context of online marketing. I focused on page structure and analytics. Some data I mentioned: –external […]

Six Questions to Ask When Optimizing an Existing Site

If you’re starting a search engine project for an existing site, here are six questions to ask: Have you done anything really wacky in the past that causes Google to penalize the site? This can include items on the site, and also links from poor quality sites. Is the site currently picked up? If so, […]

No Site Sound = Lost Sale – Even For My Mom

On Saturday, I went to Costco. One reason was to see what bikes they had that could be good for my parents, who are in their early 70s. I looked them over, looked at the tags, but didn’t see a web site for the bike maker. Hmm, now that’s odd. Later I started searching for […]

Does .travel or .jobs or Other New Opportunities Make Sense?

Situation: there’s a new type of ending available. Instead of .com, your site can be branded with .jobs, or .tv, or .travel or whatever. Should you do this? Some people say yes, get started asap. They suggest migrating your entire site over. I would say “look before you leap.” Some key questions to ask: 1. […]

What’s the value of a link?

I had someone say “Should I pay $500 to get a text link on a highly ranked site in my industry?” My response: There are two ways to value this link: by the traffic it directly generates, and by the impact on the position of a page or pages in a search engine. 1. By […]

Keywords: The “Long Tail”

What keywords do people really search on? There are lots of sources: Word Tracker, Google’s Adwords suggestion tool, Overture’s suggestion tool, and others. Each of these has problems, though: Word Tracker comes from an unnamed engine, but not likely one of Google, Yahoo or MSN, so it is not representative necessarily of all internet searches. […]

Mistaken Identity Results in a Call

How well can people find you by name? Today I received a call from a person in Florida looking for help with a dental site location study. She said “the development people in Boynton Beach said you do marketing analysis.” I talked with her some. I do have clients in Florida, and I thought “could […]

Questions from NWEN: Banner Ads, AdSense Income and Wiki

I spoke on March 28 at the Northwest Entrepreneurs Network session on online marketing. Besides 20 mins on PPC and optimization, others spoke about RSS, blogs, email, social networks and other related topics. Here are a few questions that were asked: 1. Is anyone using banner ads? Interesting: no one on the panel was covering […]

Optimize or PPC?

I’m giving a talk on March 28, 2006 at the Northwest Entrepreneurs Network in Bellevue, WA. If you’re in the area, stop by, registration is free at this site: http://www.nwen.org/calendar/seminar.htm In my talk, I’ll be contrasting search marketing and pay per click. There are a lot of tradeoffs, and one’s best option in a given […]