Tag: SEO

Adventure Travel World Summit Report

October 28, 2006

Search Engines were a hot topic at the Adventure Travel World Summit, held Oct 20-21 in Seattle http://wwwadventuretravelworldsummitcom/atws-agendahtml I co-presented in a workshop, along with Annie Ellicot and Elizabeth...

Six Questions to Ask When Optimizing an Existing Site

October 16, 2006

If you're starting a search engine project for an existing site, here are six questions to ask: Have you done anything really wacky in the past that causes Google to penalize the site This can include items on the site, and...

No Site Sound = Lost Sale – Even For My Mom

August 7, 2006

On Saturday, I went to Costco One reason was to see what bikes they had that could be good for my parents, who are in their early 70s I looked them over, looked at the tags, but didn't see a web site for the bike maker Hmm, now...

Does .travel or .jobs or Other New Opportunities Make Sense?

June 29, 2006

Situation: there's a new type of ending available Instead of com, your site can be branded with jobs, or tv, or travel or whatever Should you do this Some people say yes, get started asap They suggest migrating your entire site...

What’s the value of a link?

June 8, 2006

I had someone say "Should I pay $500 to get a text link on a highly ranked site in my industry" My response: There are two ways to value this link: by the traffic it directly generates, and by the impact on the position of a...