Adventure Travel World Summit Report

Search Engines were a hot topic at the Adventure Travel World Summit, held Oct 20-21 in Seattle. http://www.adventuretravelworldsummit.com/atws-agenda.html I co-presented in a workshop, along with Annie Ellicot and Elizabeth Osmoleski. Several other sessions also discussed search engines in the context of online marketing. I focused on page structure and analytics. Some data I mentioned: –external […]

Six Questions to Ask When Optimizing an Existing Site

If you’re starting a search engine project for an existing site, here are six questions to ask: Have you done anything really wacky in the past that causes Google to penalize the site? This can include items on the site, and also links from poor quality sites. Is the site currently picked up? If so, […]