Google content sites are ripe for click fraud. Learn about my frustrations trying to figure out what was going on, hopefully this will help if you are experiencing Google click fraud.
I will be speaking at Search Engine Strategies Travel in Seattle on July 26 and 27. My two talks will be about getting started with pay per click, and analytics / conversion issues.
I got the hear Vincent Cerf speak at Google Kirkland on July 23. He was also the subject of a story in the Seattle PI. http://seattlepi.nwsource.com/business/324803_googlecerf24.html Some highlights from his talk: 1. think about an entire system, not just the network, for security. Ways to improve security, anti-phishing, etc, need to be at the end […]
The video is now the first one listed from Youtube in Google’s search results, and it is 12th overall in Google. http://www.google.com/search?q=hillary+clinton&hl=en&rls=GGGL,GGGL:2006-21,GGGL:en&start=10&sa=N There has been no change to the metatags or text on the page, except for the number of impressions. Yahoo site explorer now shows over 8000 links are pointing to the video. https://siteexplorer.search.yahoo.com/advsearch?p=http%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3D6h3G-lMZxjo&bwm=i&bwmo=d
Update on March 23 to this original post about Google, Youtube and optimizing for video search engines. The Associated Press has a story about who created the video. http://seattlepi.nwsource.com/national/1131AP_Obama_Ad.html Also, the video keeps getting viewed. There are now over 2.4 Million views, and over 5400 comments. Did this make a difference? Well, the “Vote Different” […]
See new posting of March 23 for an update. ==== The 2008 presidential campaign is upon us. A news report says the candidates have to raise $250K per day in order to be “competitive.” Another element of competitiveness though is having strong grass roots support. The March 19 Seattle PI has a very interesting story […]
The recent unavailability of the Overture keywords suggestion tool at http://inventory.overture.com/d/searchinventory/suggestion/ made me realize just how helpful that tool is for a quick look up of terms. Fortunately it is now back and operational. However it has always had some quirks, like combining singular and plurals, putting words into alphabetical order, and looking backwards when […]
Search Engines were a hot topic at the Adventure Travel World Summit, held Oct 20-21 in Seattle. http://www.adventuretravelworldsummit.com/atws-agenda.html I co-presented in a workshop, along with Annie Ellicot and Elizabeth Osmoleski. Several other sessions also discussed search engines in the context of online marketing. I focused on page structure and analytics. Some data I mentioned: –external […]
If you’re starting a search engine project for an existing site, here are six questions to ask: Have you done anything really wacky in the past that causes Google to penalize the site? This can include items on the site, and also links from poor quality sites. Is the site currently picked up? If so, […]
Have you ever compared results in Google when searching nearly simultaneously with Internet Explorer and with Firefox? I recently did a search on “baltimore aquarium hours.” The 6th listing in the results using Firefox was nowhere to be found in the results in Internet Explorer. Very odd. Today I did the same search again and […]