SEO Archive

Follow up to Click Fraud or inadvertent clicks

Posted on October 22, 2007 | No Comments
Google content sites are ripe for click fraud. Learn about my frustrations trying to figure out what was going on, hopefully this will help if you are experiencing Google click fraud.
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Search Engine Strategies Travel – talks of July 26 / 27

Posted on July 24, 2007 | No Comments
I will be speaking at Search Engine Strategies Travel in Seattle on July 26 and 27. My two talks will be about getting started with pay per click, and analytics / conversion issues. Bookmark on...
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Keyword Tools

Posted on February 5, 2007 | No Comments
The recent unavailability of the Overture keywords suggestion tool at http://inventory.overture.com/d/searchinventory/suggestion/ made me realize just how helpful that tool is for a quick look up of terms. Fortunately it is now back and operational. However...
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Adventure Travel World Summit Report

Posted on October 28, 2006 | No Comments
Search Engines were a hot topic at the Adventure Travel World Summit, held Oct 20-21 in Seattle. http://www.adventuretravelworldsummit.com/atws-agenda.html I co-presented in a workshop, along with Annie Ellicot and Elizabeth Osmoleski. Several other sessions also discussed...
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Six Questions to Ask When Optimizing an Existing Site

Posted on October 16, 2006 | No Comments
If you’re starting a search engine project for an existing site, here are six questions to ask: Have you done anything really wacky in the past that causes Google to penalize the site? This can...
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Which “Top 10″? – Differences for Google Between Internet Explorer and Firefox

Posted on September 21, 2006 | No Comments
Have you ever compared results in Google when searching nearly simultaneously with Internet Explorer and with Firefox? I recently did a search on “baltimore aquarium hours.” The 6th listing in the results using Firefox was...
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No Site Sound = Lost Sale – Even For My Mom

Posted on August 7, 2006 | No Comments
On Saturday, I went to Costco. One reason was to see what bikes they had that could be good for my parents, who are in their early 70s. I looked them over, looked at the...
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Does .travel or .jobs or Other New Opportunities Make Sense?

Posted on June 29, 2006 | No Comments
Situation: there’s a new type of ending available. Instead of .com, your site can be branded with .jobs, or .tv, or .travel or whatever. Should you do this? Some people say yes, get started asap....
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What’s the value of a link?

Posted on June 8, 2006 | No Comments
I had someone say “Should I pay $500 to get a text link on a highly ranked site in my industry?” My response: There are two ways to value this link: by the traffic it...
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Keywords: The “Long Tail”

Posted on May 17, 2006 | No Comments
What keywords do people really search on? There are lots of sources: Word Tracker, Google’s Adwords suggestion tool, Overture’s suggestion tool, and others. Each of these has problems, though: Word Tracker comes from an unnamed...
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